How To Integrate Display Font Into Brand Style Guide

October 10, 2025 Blog , Font Tips ,

Table of Contents

Introduction: The Role of Display Fonts in Branding
Why Your Brand Style Guide Needs Display Fonts
Step 1 – Identify the Right Display Font for Your Brand
Step 2 – Pair Display Fonts with Supporting Typography
Step 3 – Define Rules for Consistency and Hierarchy
Step 4 – Apply Technical and Cross-Platform Standards
Step 5 – Showcase Visual Examples & Usage Guidelines
NoahType Display Fonts You Can Integrate
Final Thoughts

1. Introduction: The Role of Integrate Display Fonts in Branding

Fonts are more than just letters on a page — they’re an expression of your brand’s personality. Among them, display fonts carry the strongest voice. Bold, stylish, and attention-grabbing, they often define how your audience remembers your brand. But without clear integration into a brand style guide, even the most beautiful font can lose impact due to inconsistent use.

In this guide, we’ll explore how to integrate a display font into your brand style guide so your typography system works seamlessly across all touchpoints — from your website and social media, to packaging and signage.

2. Why Your Brand Style Guide Needs Display Fonts

A style guide is your visual rulebook. It ensures that no matter who designs your marketing material, your brand’s typography looks professional and consistent.

Display fonts in particular need guidelines because:

They’re often decorative and expressive, which makes them prone to misuse.
They set the tone of voice — modern, elegant, playful, or bold.
They’re frequently used in logos, headlines, and campaigns where brand recognition matters most.

As experts at Frontify explain, a strong style guide ensures every brand element — especially typography — works consistently across mediums.

3. Step 1 – Identify the Right Display Font for Your Brand

Before documenting anything, you need the right display font. Consider:

Brand Personality: Does your brand feel modern and minimal, or classic and elegant?
Audience Perception: Fonts should resonate with your target demographic.
Versatility: Can the font adapt across print, digital, and packaging?

👉 Example from NoahType: Beauty Sense Font is ideal for luxury or beauty brands thanks to its stylish and refined details. On the other hand, Distorter Font works for tech or futuristic projects where bold impact is essential.

4. Step 2 – Pair Display Fonts with Supporting Typography

Display fonts rarely work alone. They shine best when paired with secondary fonts.

Tips for pairing:

Pair with a neutral sans serif or serif for body text.
Avoid using two decorative fonts together — it creates clutter.
Maintain contrast and readability in all pairings.

👉 Example: Pair Saradiz Display Sans Serif with a clean body font for balanced visual hierarchy.

As Adobe suggests, good typography pairing builds harmony while highlighting key messages.

5. Step 3 – Define Rules for Consistency and Hierarchy

Your style guide should define when, where, and how the display font is used:

Headlines & Subheadings: Specify exact font sizes (H1, H2, H3).
Colors: Document which brand colors to use with the display font.
Weights & Styles: Outline if bold, italic, or outline versions are acceptable.
Restrictions: List forbidden uses (e.g., small body text, long paragraphs).

👉 Example: The Line Light Display Font includes both regular and outline versions. A style guide could state: “Outline style only for hero banners, never in long copy.”

6. Step 4 – Apply Technical and Cross-Platform Standards

For your typography to work everywhere, add technical notes in your style guide:

Digital Use: Provide web font formats (WOFF, WOFF2) and CSS embedding examples.
Print Use: Recommend file formats (OTF, TTF) for high-resolution output.
Fallback Fonts: Suggest alternatives in case custom fonts fail to load.
Minimum Sizes: Specify the smallest safe size for legibility.

According to Smashing Magazine, including cross-platform rules ensures scalability and prevents inconsistent rendering.

7. Step 5 – Showcase Visual Examples & Usage Guidelines

People learn best by example. Include:

Do’s & Don’ts: Correct and incorrect applications.
Mockups: Social media posts, website headers, print ads.
Side-by-Side Comparisons: Show how the display font should stand apart from body text.

👉 Example: The playful It’s Ok Font could be shown in a campaign poster as a headline font, alongside clean sans serif body copy.

8. NoahType Display Fonts You Can Integrate

Here are some versatile display fonts from NoahType that work beautifully when integrated into brand style guides:

Beauty Sense Font – Stylish elegance for beauty & fashion brands.
Distorter Font – Bold, futuristic, ideal for tech branding.
Line Light Font – Modern outline + solid styles for creative versatility.
It’s Ok Font – Friendly, playful, perfect for lifestyle brands.
Saradiz Modern Font – Versatile sans-display hybrid for contemporary brands.

By showcasing these fonts in your guide, you not only create consistency but also highlight the unique character of your brand identity.

9. Final Thoughts

A display font isn’t just decorative — it’s a strategic branding tool. By carefully integrating it into your brand style guide, you ensure your typography system is consistent, scalable, and true to your brand’s voice.

Follow these steps: